In today’s economy, employers have to sell themselves to candidates just as much as candidates need to market themselves for the job in question. There is more competition than ever when it comes to finding top talent. Here are some ways you can stand out to candidates during the current talent market.
Build a Strong Brand Image
Put effort into building a strong brand image. You can do this from within your organization by treating your current employees well. Oftentimes, these individuals go onto sites like Glassdoor and Indeed to share information about the company. When you treat your staff well and offer up an appreciation for their work, they are more likely to shine a positive light on you as an employer.
Offer Better Compensation
More employers are also altering their compensation plans to attract top talent. Due to inflation and increased demands from employees, they are being pushed to raise wages and provide staff with better benefits. Doing this shows candidates that you value their skills and experience because you are willing to pay them what they are worth. This will set you apart from employers who are trying to go the cheapest route possible. It will also lend a helping hand to your brand image mentioned above.
Look For Passive Job Seekers
Sometimes the right candidate for the job isn’t someone actively seeking work. Because the current talent market is so competitive, you don’t necessarily want to wait for the perfect candidate to come to you. You can look for professionals based on your business’s needs. Take a look at your competition and see who they employ. One of those individuals may be a perfect new hire for your company.
Even if they aren’t actively looking for a new job, they may be willing to discuss details with you if the position seems to be a good fit. Not to mention, if you have built a strong brand in the industry and offer fair wages, passive job seekers will be more likely to want to accept an offer. Either way, you can continue to make connections with top talent in your industry.
Treat Candidates Like Customers
When you are trying to make a good impression on a candidate, treat them like you would a customer. Candidates tend to drop out of the application process for a few reasons. The number one reason is poor communication from the hiring manager. When you aren’t communicating well, it portrays that you are not interested in them or don’t care enough to keep in touch about the position.
Work With a Staffing Agency
Last but certainly not least, working with a staffing agency like A.C. Coy can help you manage the recruiting process to attract new talent. Professional recruiters can make your company look good to candidates and ensure each new hire is a good cultural fit. When you partner with the right staffing agency, they can help you reach various business goals through recruitment strategies. Learn more about A.C. Coy’s services and how our team of professionals can assist you.
